Bay Roberts (2016 Population 6,012; Census Agglomeration 11,083 ) is located on the north shore of Conception Bay on the northeastern Avalon Peninsula in the province of Newfoundland and Labrador, Canada. The growth of the local economy can be connected to the town's proximity to other major Newfoundland markets, by road and by water.
The town is connected by Veterans' Memorial Highway to Route 1 (the Trans-Canada Highway) leading to all points in the province. St. John's, the capital city, is only 90 km away. Argentia, the eastern terminal for Marine Atlantic's Gulf Ferry Service is 70 km away. Local businesses have easy access to more than half of the province's population. As a result, the town is a centre for major transportation and distribution, providing services for the Avalon Peninsula and surrounding areas. With approximately 6,000 people, it is one of the larger towns in Newfoundland, and the largest on the Baccalieu Trail. The town has a provincially recognized museum called the "Road to Yesterday," and the "Shoreline Heritage Walk" has been developed. The Shoreline Heritage Walk is a 4 km walking trail which passes through Juggler's Cove and French's Cove in Bay Roberts East and celebrates the early history of the town.